Advertise in Yorkshire with Yorkshire-List

If you’re looking to advertise in Yorkshire, choosing the right platform can make the difference between being seen and being ignored.

Part of the You Platforms group of brands, Yorkshire-List delivers some of the best engagement and conversion rates of any digital advertising platform. See for yourself

Yorkshire-List helps brands, organisations and regional businesses promote their business in Yorkshire through trusted lifestyle content that readers actively choose to engage with.

Our platform focuses on helping audiences discover the best experiences across the region — from restaurants and events to attractions and destinations — making it a natural environment for brands looking to advertise in Yorkshire in a way that feels relevant and authentic.

We focus on content people actively choose to read, giving us some of the highest engagement rates and most attentive audiences across regional media. See our results for yourself.

Through campaigns delivered by You Platforms, Yorkshire-List combines engaging storytelling with targeted distribution to ensure brands reach audiences in Yorkshire at the exact moment they are looking for inspiration.

Why Advertise in Yorkshire?

Yorkshire is one of the UK’s largest and most economically active regions, with major population centres including Leeds, Sheffield, York, Hull and Bradford.

For businesses and national brands alike, this creates a powerful opportunity to reach audiences across Yorkshire through campaigns that reflect the culture, lifestyle and experiences that make the region unique.

Unlike traditional display advertising, campaigns on Yorkshire-List appear within trusted editorial environments where readers are actively discovering places to visit, eat, explore and enjoy.

This means brands that advertise in Yorkshire through Yorkshire-List benefit from:

• High-attention editorial environments
• Trusted regional publishing brands
• Audiences actively looking for recommendations
• 400% more conversions than typical digital advertising

A Regional Audience with Real Engagement

Yorkshire-List to inspires people across the region and beyond. Readers visit our platform when they are planning:

• Weekends and days out
• Restaurant visits
• Events and attractions
• Travel within Yorkshire

This means campaigns created to advertise in Yorkshire appear at a moment when audiences are already open to discovering something new.

For organisations looking to reach Yorkshire audiences, this creates far greater engagement than traditional interruptive advertising formats, generic ad placements or social only campaigns.

Advertising Opportunities in Yorkshire

Brands that want to advertise in Yorkshire through Yorkshire-List can do so through a range of content-led campaign formats, social campaigns, and subscriber emails.

Sponsored Content

Sponsored content allows brands to tell their story through editorial-style articles that introduce readers to a product, experience or destination.

Created by our in-house team, these campaigns effectively reach audiences in Yorkshire through content that is engaging, informative and useful.

Regional Brand Partnerships

Our brand partners collaborate with Yorkshire-List's publisher studio to develop audience-first ways of building a new customer base, activating a brand or selling a product.

We're proud of our full 360-service that delivers integrated regional campaigns that combine:

• Brand storytelling
• Social distribution
• Full content creation
• Subscriber emails
• Multi channel, multi platform promotion

Destination and Tourism Campaigns

Yorkshire-List regularly partners with visitor attractions, tourism organisations and event organisers looking to promote experiences across Yorkshire.

Our readers love hearing about ways to spend their down time and discovering new places to visit, so it's a perfect match for our audience-first mantra, as well as delivering great return on investment for advertisers.

These campaigns are particularly effective for organisations that want to tap into the Yorkshire market and reach audiences across Yorkshire’s key cities and travel destinations.

Reach Audiences Across Yorkshire’s Major Cities

With a population of 5.6M and our reader profile representing 78% ABC1s, Yorkshire-List connects brands with high-intent audiences across the region’s largest urban centres, including:

• Leeds
• Sheffield
• York
• Hull
• Bradford

For advertisers and brand partners alike, You Platforms makes it possible to advertise across Yorkshire through one provider, whilst still reaching audiences interested in discovering experiences across multiple cities.

We've been delivering brand partnerships and campaigns across Yorkshire for 10 years. For brands that need city-specific campaigns, we know how to ensure your campaigns capture the local nuances of Yorkshire's major urban audiences, targeting them and ensuring they are authentic.

Our approach delivers much higher levels of successful advertising and marketing outcomes than generic ad placements, geo-targeted social or campaigns that simply miss the benefit of hyperlocal activation.

Who Uses Yorkshire-List to Advertise in Yorkshire

We've ten years of experience working with businesses and brands that expect more from their advertising spend and brand partnerships.

Organisations that advertise in Yorkshire through Yorkshire-List include:

• Hospitality brands
• Visitor attractions
• Tourism boards
• Property developers
• Retail brands
• National organisations targeting regional audiences

Because the campaigns that we create campaigns are built around engaging storytelling rather than traditional advertising formats, brands are able to connect with audiences in a way that feels relevant to readers and delivers amazing, measurable outcomes.

How Campaigns Are Delivered

Advertising campaigns on Yorkshire-List are planned, curated and delivered by You Platforms.

This ensures that brands looking to advertise in Yorkshire benefit from:

• Audience insight across multiple regional platforms
• A depth of experience of working with organisations that expect more
• Editorial storytelling expertise
• Response marketing techniques built right into our content
• Performance optimisation
• Built-in campaign distribution.

The result is a campaign approach that focuses on relevance rather than reach alone, helping brands connect with the right audiences at the right moment.

 

Frequently Asked Questions About Advertising in Yorkshire

How can I advertise my business in Yorkshire?

Businesses can advertise in Yorkshire through regional publishers, sponsored content, brand partnerships and digital campaigns that reach audiences already looking for places to visit, eat and explore.

What is the best way to promote a business in Yorkshire?

The most effective approach is usually a campaign that combines useful storytelling, strong creative and built-in distribution across trusted regional media platforms.

What types of brands advertise on Yorkshire-List?

Yorkshire-List is suited to hospitality brands, attractions, tourism organisations, property developers, retail brands and national advertisers targeting regional audiences.

Does Yorkshire-List cover multiple Yorkshire locations?

Yes. Yorkshire-List is designed to support campaigns aimed at audiences across the region, including major population centres such as Leeds, Sheffield, York, Hull and Bradford.